INTRODUCTION

Sustainability

From the moment Vicki launched her art business, sustainability has been at the forefront of her thinking.

A Lincolnshire notepad and tea towel by Vicki Shortt

At the Heart of Business

Vicki's commitment to reducing waste and minimising her environmental footprint isn’t just a practice in the studio – it’s a way of life that she brings into every facet of her work. By reusing, repurposing, and recycling materials, Vicki ensures that her business aligns with her personal values, while also delivering beautiful, high-quality products to her customers.

A close-up of brown kraft cardboard packaging tape printed with the text 'Ugly? nope. reloved, reused and recyclable packaging'.

A Conscious Approach to Packaging

One of Vicki’s key sustainability practices is her thoughtful approach to packaging. Rather than using new materials, she has adopted the same principle she uses at home – reusing wherever possible. Boxes and packaging materials are saved and repurposed, minimising the need for single-use packaging.

Vicki Shortt art prints, art cards and a tea towel arranged on a white surface

Ethical Product Development

Vicki’s love for the British countryside deeply influences her work, and her passion for nature is mirrored in the thoughtful way she develops her products. When designing new items, she takes into account both financial and environmental factors, often refraining from creating products that would contribute to waste or are already widely available.

Two original Vicki Shortt artworks resting against a sage green wall

A Business with Heart

At its core, Vicki’s business is a reflection of her values – a love for the environment, a deep appreciation for British craftsmanship, and a commitment to creating art that doesn’t come at the expense of the planet. Whether reusing packaging or choosing ethical manufacturers, sustainability is woven into the very fabric of her brand. For Vicki, it’s not just about producing beautiful art, but about doing so in a way that respects and protects the world around her.